For this, email segmentation is an absolute must.
You want your marketing campaign to be as precise as possible so the right message can hit the right people at exactly the right time.
The latter tracks, targets, and precisely hits its target. The former blasts away broadly and blindly hopes a few of the pellets hit. The difference in tactics is like the difference between how a shotgun and a sniper rifle operate: But first, let’s briefly cover the basics of targeted email marketing… What Is Email Segmentation?Įmail list segmentation is a technique that email marketers use to send highly targeted emails by dividing their list up into smaller groups, or “segments.”īy understanding the specific characteristics that differentiate each of these groups, you can tailor the content of your email marketing campaigns to each individual segment and significantly increase your conversions. So whether you’re just starting to use email list segmentation, or you’d simply like to use it more effectively, we have 50 email segmentation ideas for you.
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And yet, 70% of brands fail to use them!Īnd that’s why, in this guide, you’re about to learn how to segment your email list and get a huge leg up on your competitors. In fact, 82% of marketers have reported an increase in open rates through mail personalization.
Why? Because smart marketers know the value of email list segmentation. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns.
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